EP 6: unlocking the power of online courses
In this episode, I talk to WORLD RENOWN Photographer, Educator, and Coach, Jai Long. We chat about passive income and how online courses can serve as a lucrative revenue stream for any creative. The potential of passive income to reshape your financial future is astounding, and Jai, who is a seasoned expert in this field generously shares his invaluable insights and practical guidance with us when it comes to diving into passive income.
Leveraging Jai’s Expertise
Our conversation commences by delving into the critical initial step of harnessing my expertise. Jai walks us through the art of transforming your knowledge, skills, and big ideas into an income-generating asset. The process begins with the most pivotal task of identifying your niche. What subject or skill truly stirs your passion, where your knowledge is abundant?
Your niche is your foundation, and it should be aligned with your interests and passions, acting as the driving force behind the creation of your course.
Beyond the development of content, effective online course creation stretches into the territory of market research and understanding your target audience and ideal client. Jai places a lot of value on audience research and how important it is to understand your ideal client to create valuable course content AND marketing content for them.
Once you attain clarity on your niche and audience, you can make informed decisions regarding pricing strategies and the promotion of your course.
The Passive Income Formula
Effective marketing requires an understanding of your target audience and the crafting of a message that resonates with them.
The ultimate goal of passive income is to minimize active involvement while maximizing profits. To realize this goal, we talk about the world of automation and how to streamline a lot of the aspects of building and delivering your course from onboarding students to providing ongoing support. Automation not only lightens your workload but also guarantees a seamless and scalable learning experience for your students.
We just touched on passive income and course creation in this podcast, but if you would like to learn more about the importance of developing a passive income strategy, join Jai in this masterclass to learn more ( the registration page is below) and stay tuned for my own education and courses launching soon! Speaking with Jai has motivated me that’s for sure!
About Jai:
No stranger to the industry, Jai Long is a creative business coach, host of the chart-topping Make Your Break podcast, award-winning wedding photographer, serial entrepreneur, and public speaker.
Through his signature course, the Six-Figure Business Map, Jai leads a heart-filled community of photographers and creatives worldwide to build fulfilling businesses by setting unrealistic goals and overcoming self-limiting beliefs.
Find Jai online:
Instagram: @jailong.co
Website: www.jailong.co
Register for his webinar “Do You Have What It Takes To Add A Digital Course To Your Business?” HERE
Listen to the podcast episode and subscribe today!
